Privacy Policy

Last updated: 20 June 2026

Chewlax ("Chewlax", "we", "us", or "our") operates this website and online store at www.chewlax.com, including all related information, content, features, tools, products and services we make available (the "Services"). Our Services are powered by Shopify, which helps us provide them to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. It also explains the rights you have over your personal information and how to exercise them. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

For the purposes of UK and EU data protection law, Chewlax, located at 45-51 Chatham Road South, Tsim Sha Tsui, Kowloon, Hong Kong, is the controller of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details including your name, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details. (Payment card details are processed securely by our payment providers; we do not store full card numbers ourselves.)
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including the information you provide when you contact us, for example through our support chat or when sending a customer support enquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, such as how and when you navigate or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you — for example, when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services — from your device when you use our Services or visit our website, and through the use of cookies and similar technologies.
• From our service providers — when we engage them to enable certain technology, or when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which of the Services you use, we may use your personal information for the following purposes:

• Provide, tailor, and improve the Services. To perform our contract with you, process your payments, fulfil your orders, remember your preferences, send notifications related to your account, process purchases, returns, exchanges, and other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience — for example by recommending products related to your purchases.
• Marketing and advertising. To send you marketing and promotional communications by email, text message, or post, and to show you online advertisements on the Services or other websites, including based on items you have viewed, added to your cart, or purchased and your other activity on the Services.
• Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, and take action against possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your login details safe and should not share them with anyone.
• Communicating with you. To provide customer support, respond to your enquiries, and maintain our relationship with you.
• Legal reasons. To comply with applicable law, respond to valid legal process (including requests from law enforcement or government agencies), participate in litigation or civil discovery, and enforce or investigate potential violations of our terms or policies.

Our Legal Bases for Processing (UK and EU)

Where UK or EU data protection law applies, we rely on the following legal bases to process your personal information:

• Performance of a contract — to process and deliver your orders, manage your account, and handle returns and exchanges.
• Legitimate interests — to operate, improve, and secure the Services, prevent fraud, understand how our Services are used, and carry out certain direct marketing, where these interests are not overridden by your rights.
• Consent — for certain marketing communications, for the use of non-essential cookies and similar technologies, and for the use of your information for targeted advertising, where required. You may withdraw your consent at any time.
• Compliance with a legal obligation — to meet our legal, tax, and regulatory obligations and to respond to valid legal requests.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. These partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising — see "Your Rights and Choices" below.
• When you direct, request, or consent to our disclosure of certain information to third parties — for example, to ship your products, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger, acquisition, or insolvency; to comply with legal obligations (including responding to subpoenas, warrants, and similar requests); to enforce our terms or policies; and to protect or defend the Services and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over that information. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Services, remember your preferences, understand how the Services are used, and support marketing and advertising. You can manage your preferences for non-essential cookies through the cookie settings on our website, and you can control cookies through your browser settings. Some essential cookies are required for the Services to function and cannot be switched off.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. If you follow links to sites we do not control, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such sites, or for the accuracy, completeness, or reliability of information found on them. Information you share on public or semi-public venues, including third-party social networking platforms, may be viewable by others. Our inclusion of a link does not imply endorsement.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us through our support chat to request that it be deleted. As of the date of this Privacy Policy, we do not knowingly sell or share the personal information of individuals under 16 years of age.

International Transfers

We may store and process your personal information outside the country in which you live. When we transfer personal information out of the UK or the European Economic Area, we use recognised safeguards — such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses — unless the destination country has been formally recognised as providing an adequate level of protection.

Security and Retention of Your Information

We take reasonable steps to protect your personal information, but no method of storage or transmission is completely secure, so we can't guarantee absolute security. We keep your personal information only for as long as we need it — to provide the Services, run your account, meet our legal obligations, and resolve any disputes.

Your Rights and Choices

Depending on where you live, you have rights over your personal information. These may include the right to:

• Access a copy of the information we hold about you;
• Correct information that's inaccurate;
• Delete your information;
• Receive a copy of your information, or have it transferred to another provider;
• Object to or restrict how we use your information; and
• Withdraw consent at any time, where we rely on it (this doesn't affect processing carried out before you withdrew it).

You can also opt out of marketing emails using the unsubscribe link in any message, and manage advertising preferences through your cookie settings. If you visit our website with the Global Privacy Control signal enabled, we'll treat this as an opt-out for that browser and device where required. To learn more, visit https://globalprivacycontrol.org.

To exercise any of these rights, contact us through the support chat on our website. We may need to verify your identity before we can act on your request.

Complaints

If you're unhappy with how we've handled your personal information, please contact us through the support chat and we'll try to put it right. You also have the right to complain to your local data protection authority — in the UK, the Information Commissioner's Office (ICO); in the EEA, your local supervisory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date above, and provide notice where required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or you would like to exercise any of your rights, please contact us through the support chat on our website at www.chewlax.com. We're happy to help.